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National Environmental Services Corporation stands as a large logitics company working on such projects as the Velsicol Chemical Plant clean-up, Embry Dam removal and the implosion of Market Square Arena in Indianapolis. In addition to logistics, NESC also has a rail division working with tie and steel recycling. NESC's charge was to update existing and create new sales and marketing materials in addition to formulating a marketing strategy for their intensive proposal submission process. Because pitching for proposal invitations were mainly reviewed by large company executive staff, such as the President of General Electric, NESC required an original and creative approach to their sales and marketing collateral. The results proved effective with the carefully strategized approach, focusing on safety and ability issues, NESC was able to gain the recognition and attention from those key figures awarding large logistics projects involving the EPA.